We continue our conversation with one of the true rock-stars of advertising, Perry Fair. This is one of my favorite pieces of our series at the buzzbubble. The Nissan Cube "mobile device" teaser campaign is one of the most innovative and integrated campaigns I have ever witnessed. Did I mention one of the most targeted too, they nailed the millennial market! Tune in a check it out, and check out some of Perry insights into product development and baking in some advertising when you get that rare opportunity.