We traveled to San Francisco to sit with Rich Silverstein, co-chairman and creative director of Goodby-Silverstein & Partners, an agency who lives by the credo "Art Serving Capitalism" and whose history runs from "Got Milk?" to recent Doritos Super Bowl spots that created waves across America. Part One opens with a priceless story from Rich revealing his "most stupid moment" with Goodby (in a elevator) and we move on to Nick Law's question for Rich about maintaining a culture and great creative work during rapid growth. We discus GS&P's physical expansion, move on to his part in Art & Copy and discuss his great influences like George Lois and the late great Hal Riney before pausing for part 2.
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