The Buzz Council Ep 10 – Peter Shankman, Dr. Bob Deutsch, and Deb Zmorenski on Surprising People

September 11, 2014


The Council talks about surprising customers with unexpected service such as reaching out with personal communication, as opposed to creating situational happiness by meeting a list of predetermined consumer expectations. Peter Shankman shares his own experience with personal communication and the way it impacted the value of his company.


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