On this next installment of our interview with Peter Shankman, we touch on the central concepts of Peter's two books. We discuss some daring PR moves, hear about stunts that Peter has been involved in, including the YooHoo garbage truck, and how the true value of these stunts lies in sharing and talking about them. While exploring our service culture, we talk about how the little things can make a big difference for your brand, and how much of a difference can be made in the way a bad situation is handled. We also learn Peter's candid thoughts on one of social media's new sensations, Pinterest.
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